What are people buying?
Amazon is one of the world's largest online retailers that sells a huge range of products, including DVDs, which is why we have researched the most popular horror films bought on Amazon. Another reason we decided to use Amazon for my research is because of our target audience, which is the most important thing in producing and distributing a horror film. Our age rating and target audience is age 15 and many teenagers and young adults visit Amazon to buy online, therefore Amazon is a suitable source of research.Furthermore, it is important to experience a range of sources to gather information which allows for statistically correct and viable information to be collected, Amazon is one of many sources in which we are using to gather this information which in effect, will allow us to choose the sub-genre in which we want to create my opening title sequence.
One of the top selling horror films on Amazon is Twilight. Other top selling horrors are Insidious 3 and Poltergeist. The sub-genre of Twilight is vampire and werewolf. Insidious and Poltergeist are supernatural and paranormal sub-genres. As these genres are currently very popular, we have decided to go with a different genre. This is because there is space in the horror market for this sub-genre and will be an exciting new horror for people to watch and buy. Therefore we are going to do SLASHER as there are very little slasher movies currently being sold and this is a gap within the market that can be exploited.