Our trailer includes one main character, which is a female victim. This character is portrayed as a vulnerable and innocent female to attract the male audience, so they would empathise with her, and this is through her appearance and good-natured personality. Therefore we casted Georgia as she fitted these characteristics and was a suitable actress to play the role of a scared and alone character in a horror movie. If we were to use a famous actress we would use Brittany Snow, who is a similar looking actress to Georgia that would also fit the role in our trailer as a vulnerable young female.
The other character in the trailer is the girl's friend who goes to stay over at her house for the weekend. The person we have chosen to play the role of the best friend is Asena. By having another young, innocent female character, we are creating a vulnerable pair of girls that the audience will feel for and be scared for. If we couldn't use Asena in our trailer, we would get whoever to play this part as she would also suit this role and has similar characteristics and appearance to Asena.
Our casting decisions will be suitable for the audience we are aiming our trailer at as they are young girls who portray innocent and also vulnerable qualities. This will attract horror fans and the young male audience. This is why we have ensured our chosen cast fit the criteria of young and attractive looking females in order to reach out to the young and male audience for our trailer. We will also get them to dress in stylish and branded clothing that will make them and the trailer look modern and up to date and also so that it appeals to the young audience and attracts their interest. This fits in with the modern house and car we will feature in our trailer to make it appear again modern and relevant, and also with the current craze with poltergeist horror movies.