Google Trends is a website that tells you what is 'trending' in the world. We researched what horror films are currently trending the most and what sub-genres are the most popular. From our first category we researched we have seen that popularity for horror films itself as increased huge amounts over the last decade. Therefore, it is the perfect time to create a best-selling and completely unique horror film that will appeal to horror fans across the world and make it one of the most popular horror films in the charts.
The next category we researched was the most popular/most watched horror films. This data recorded from 2015 shows that a substantial amount of the top 24 are paranormal horrors, such as Insidious Chapter 23 (2nd position) and Paranormal Activity: The Ghost Dimension (9th position). However like our research into other film companies, such as Love Film, it has shown us that although there are a lot of popular paranormal films, it is not the best selling genre and there are currently other sub-genres that are making more money. This is why we have chosen to go with a poltergeist/paranormal genre because it has potential to overtake other genres and from our research, we know that it is already a fairly popular genre. Therefore, we know it will appeal to horror audiences and can definitely become one of the top rated horror films, instead of the charts just consisting of action and thriller at the very top. The fact that Insidious Chapter 3 was only one short of first place shows that supernatural and mystery horror films are very popular and a year later they could become even more popular and reach 1st place in Google Trends. Our Poltergeist and Insidious inspired movie trailer could help to make paranormal films even more popular and increase their sales to become one of the most watched and most bought horror genres.