LOVE FILM'S TOP 3 MOST RENTED HORROR FILMS:
Love Film is a renting service that allows you to watch different movies through a DVD-by-mail and video streaming service. Renting DVDs has become more favoured than buying, and is also cheaper. Therefore, we have researched what DVDs are being rented as well as looking at what DVDs are being bought permanently. From our research of what horror films are being rented, we have found that paranormal/supernatural films are currently one of the most popular sub-genres among viewers. The most bought horror film was The Purge, which is an action horror, however in second position is Lights Out, which is a similar film to the story we want to create in our trailer. Other paranormal films follow lower down in the charts, including The Boy and The Conjuring, which are again similar to and the inspiration of our idea. Although paranormal and mystery horrors are currently quite popular, they are not the most bought and there are other genres, such as action and thriller, that are rated more highly. Therefore, choosing a paranormal/supernatural sub-genre is a good idea as there is space for it in the horror movie market to sell, especially because we have seen that there are already paranormal films doing well, i.e. Lights Out (2nd most bought) and The Conjuring 2 (4th most bought). To make sure our horror becomes more popular than action films and does better than other paranormal films, we will take inspiration from the horrors we have researched but put a twist on it to make it more unique and something that has never been seen before. We will use the genre of paranormal/mystery, but also incorporate poltergeist and use the film, Poltergeist, to get ideas. This will generate a wider audience and attract more horror fans because there is more to see and it will be something they have never witnessed before in horror. To achieve this, we will use the research we have conducted to put together the best trailer with the genre we think will be the most popular and has the best potential to sell and become the newest most popular sub-genre of horror on the market and on Love Film.